![]() In 2020, however, including the Times’ and the Journal’s digital subscribers reverses the trend: Total weekday circulation would rise by 10%, not fall by 6%, as is the case when looking strictly at the AAM data. ![]() In previous years, including these subscription numbers with the AAM circulation data would not have changed the overall circulation picture, as total circulation would still decline. The addition of these figures would also change the overall picture for combined print and digital circulation. If these independently produced figures were included with the AAM data in both 20, weekday digital circulation would have risen even more sharply, by 38%.Įstimated newspaper circulation using two different data sources Date The Times and the Journal provide data on digital subscriptions in publicly available reports, but since this is not the same as circulation and may not be counted under the same rules used by AAM, these independently produced figures cannot easily be merged with the AAM data. – The New York Times, The Wall Street Journal and The Washington Post – have in recent years not fully reported their digital circulation to AAM. But three of the highest-circulation daily papers in the U.S. Using only the AAM data, digital circulation in 2020 is projected to have risen sharply, with weekday up 27% and Sunday up 26%. Within this total circulation figure, weekday print circulation decreased 19% and Sunday print circulation decreased 14%.ĭigital circulation is more difficult to gauge. ![]() Additional details about how the circulation estimate is calculated can be found in the methodological note below.) As such, in 2020, the comparison is between average circulation for the three months ending September 2019 and the six months ending September 2020. (Note that the Alliance for Audited Media (AAM), the source of this circulation data and the group that audits the circulation figures of many of the largest North American newspapers and other publications, changed their reporting period in 2020 from a three-month period to a six-month period.
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